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March, 2017

All the posts published.

During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He was prepared to recount every reason for its existence and to list the number of times he’d unsuccessfully recommended removing it. So why didn’t I mention it? For one, although carousel conversion rates generally don’t peak above 3%, there will always be an exception to the rule. Without …

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In 2012, we and Sunderland AFC launched the first responsive club website in the Premier League. In 2016, we have broken further new ground and launched the Premier League’s first mobile-first club website, and with it, a bold new vision for Sunderland AFC. See the site here. As Head of Design, my role within the project, beyond that of defining the visual direction, covered the planning and determining of …

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Last week, Perform group launched DAZN, an online service allowing people in Switzerland, Germany and Austria to watch a lot of online sport for €9.99  (a little bit less than £8.80) in what everyone has started to call the “Netflix of sport”. At Aqueduct, live sport consumption is very important for us, our clients (TeamGB, Manchester City, Sunderland AFC or QPR) and their fans. We love it so much that we …

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My relationship with football pretty much fits the Kübler-Ross model to a T. I have tried to deny its existence. I have felt anger over the seeming incessant number of games. I’ve unsuccessfully bargained over social arrangements during various tournaments: “Pleeeease can we go to a pub without a big screen for once?” And then there’s the depression I felt that so many people could throw such fervour and …

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A few months after the opening of the store in Union Square, San Francisco, Apple is opening its first “Town Square” shop in Europe, on Regent Street, London. 2016 is a pivotal year for Apple’s retail division. This pivot can be seen in two symbolic details: Angela Ahrendts is now SVP of Retail (instead of Retail & Online Stores) The stores are no longer called Apple Store but just …

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Aqueduct | 2017 March