July, 2020

Working across strategy, creative, production and media, Flipside partners with some of the world’s most successful organisations, and biggest brands, to help them succeed in the digital economy.   Flipside Group, the full-service international digital agency headquartered in London has completed the acquisition of digital transformation consultancy Aqueduct as it ramps up its capability to help clients meet the challenges of the ‘COVID economy’.   Marcus Dyer, Flipside Group’s global …

Now is Good…   The sudden economic disruption brought about by the Covid pandemic has made real Buffet’s aphorism about the tide going out and exposing who is naked.   The yards between a good-looking digital transformation strategy and teams that can deliver change in challenging economic conditions, are hard.  Those teams have to progress through the ‘competence curve’ until they, and the organisation, are unconsciously competent.   Aqueduct’s Transformation …