We love solving tough digital problems. Tricky, complex projects leave us with a warm, fuzzy feeling when they’re solved. And others are so much fun, we daydream wistfully for months after. Here’s a round-up of three projects we can’t stop geeking out over, and two projects completed by other incredible teams that you just ought to know about:
Scope serve disabled communities across a network of physical locations around the UK. As a smart, forward-thinking company, they’re also undergoing digital transformation. We’ve been lucky enough to work with them, developing a new CMS that meets the needs of their team and the communities they serve.
Scope’s decision to transform the way they work didn’t come lightly. The team put lots of time and effort into deciding what to do with the complex spread of endeavours they already own. With the disabled community facing fragmented and distributed care, Scope wanted to create a platform that enabled their users to find access to services, and provide internal processes that support their team. We’re defining and building that with them.
Working with Scope is great, because they’re clear on vision and have embraced modern principles of working. Going forward, they chose to work with Sitecore 9 – the most recent, best platform for digital access and information at scale. By integrating SiteCore 9, their content management system can be cloud-hosted, personalised to match their values and form a central hub for their needs.
What we like:
We’re geeking out about the platform as a service capabilities of Sitecore 9. You don’t need to install it on physical servers, but can deploy automatically on the cloud and scale. This clever new structure for hosting offers smart pricing structures and Scope’s own licensing system. We salute Scope, for embracing new ways of doing things, and being one of the first companies to work with this totally modern CMS.
Our entire ‘co-creation’ approach was founded on the work we did with Gaydar. We were able to work with the client team to inject energy, new ways of working and solve problems rapidly. Back when we were first brought in, the challenge was steep. Without full visibility of the exact problem and a tight turnaround time, co-creation was itself co-created to meet the needs of the client.
They were pretty nice about us, too. “The combined team achieved a huge amount in the 3-month window and believe it was money well spent. We look forward to a further collaboration down the line and I have no hesitation in giving the team my highest praise.” (Anthony Robinson, CEO of CPC Connect Ltd)
What we loved: We always geek out over this project. Why? Because, from the outset we were faced with an enormous challenge, but in solving it we discovered a whole new way of working. It was like an epiphany. The short time frame made us create a co-working space, where both teams could physically collaborate. This shredded the time it takes to solve problems, and meant we removed barriers to communication. Within a few days, we’d found the issue and begun to solve it. In six fortnightly sprints we got the job done and overhauled as we went. The velocity on this project was greater than any other that year. So, for a job without a brief, this one holds a special place in our hearts. And for Gaydar too, the agile methodologies we honed on this project stayed with the team, who also carried on working this way.
Team GB (case study)
Ah, Team GB. How we love you. Team GB inspires the same kind of national-treasure status as the Queen or the army. So, of all the things you can call a brand, Team GB was a proud moment for us. Because they’re so uniquely in the spotlight every four years, we knew we had an important job to do.
The challenge Team GB faced was competing with mainstream sports channels to enhance the viewer experience. With a small budget, how could we compete with the likes of the BBC? We discovered that the unique property of Team GB was in the way people relate to athletes, and wanted to bring meaning to get our client’s voice heard amongst the big boys.
By giving the user unique content, depth of backstory and access to athletes, we created some incredible features for Team GB. Using sponsor money to boost their budget capabilities, we created an experience that delighted the client, the user and the sponsors! This ‘win win win’ scenario is pretty rare, we reckon.
What we loved: We built a series of features, which brought engagement from sponsors to featured website jurisdictions. These cool ‘concept’ sections attracted the likes of award-winning grocery store Aldi and tech giant Visa, creatingbig user engagement numbers too. Awesome.
Monument Valley (game made by an agency UsTwo on the side)
Monument Valley isn’t just a cool place in Arizona. It’s a brilliant, nay genius, creation of Ustwo games. Not content with just being a great agency, Ustwo also put their money where their mouth is and built an app. And not just any app, but one that dominated the Apple Store Gaming charts for a good while. This clever, indie puzzle game leads the user through mazes of optical illusions, whilst manipulating an incredible world to reach new platforms. Developed over twelve months in 2013, and inspired visually by Japanese print designs and minimalist sculptures, Monument Valley is awe-inspiring. No wonder over 26 million people downloaded it.
What we love: It’s unusual for a digital agency to also develop incredible games, but Ustwo nailed it! We’re totally inspired by the cleverness of this little game. Believe it or not, games development isn’t a big part of Ustwo’s revenue, so this project was just about producing something beautiful, not about the profit. Game designer and artist Ken Wong said he wanted every frame of the game to be worthy of public display, and we agree. The development team had no timeline or set budget, but still managed to produce something we can’t stop geeking out over.
Innovation at Astra Zeneca
Astra Zeneca are improving lives whilst transforming the way we experience healthcare, which is cool in itself. But they’ve also embraced agile ways of working, with rapid prototyping, testing and learning. One example of this is their ‘DIG’ model, or Digital Innovation Group – a collaboration between DigitasLBi and AstraZeneca. At this innovation lab, AstraZeneca comes together with outside agencies to solve big challenges facing pharma. Whether it’s finding new ways of putting patients in the driver’s seat, or making better decisions about healthcare easier, this DIG model is a new, exciting way of working. And it’s the reason we’re impressed, because even big pharma understands the value of co-creation and collaboration in real time.
What we love: Co-creation isn’t just for tiny, nimble startups. In fact, even giant companies can embrace agile and creative ways of working. AstraZeneca and DigitasLBi created something totally unique, and although it’s now over, the first DIG is an indication of how projects could be managed in years to come.
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