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Our blog

All the latest thoughts and musings from the team at Aqueduct HQ.

Digital technology, such as mobile devices has made it easier than ever for consumers to find similar products and services virtually …

A couple of weeks ago we travelled to Molineux for the first ever junior fan parliament (as a part of the …

While the use of technology has become vital to remain competitive in all sectors of business, digital transformation is less about …

Bye Bye UI

05/03/2017
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In our monthly session with long-time client Lloyd’s we were talking trends, this month we looked at “disappearing User Interface” – …

The launch of Aqueduct’s new website is accompanied by a report detailing our latest thinking, titled Only Human, which you can …

During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He …

In 2012, we and Sunderland AFC launched the first responsive club website in the Premier League. In 2016, we have broken …

Last week, Perform group launched DAZN, an online service allowing people in Switzerland, Germany and Austria to watch a lot of …

My relationship with football pretty much fits the Kübler-Ross model to a T. I have tried to deny its existence. I …

A few months after the opening of the store in Union Square, San Francisco, Apple is opening its first “Town Square” …

Aqueduct | Blog