Moving to a new country can be quite challenging, so I thought joining a facebook group for Dutch people in London would be a great idea. One day something caught my eye. Somebody shared an event. An event about sprinkles. Easyjet would be hosting a pop up cafe, Cafe van der Sprinkles. In the announcement EasyJet claimed that 750,000 Dutch people eat sprinkles on bread for breakfast every day, and that this makes the Netherlands the 6th happiest country in the world. As one of those 750.000 I can confirm that this is the sole reason why we are so happy as a country!
I was so excited to go to Cafe van der Sprinkles that the day before I was actually going, I couldn’t wait to wake up and get the day started. That’s how bad I love my sprinkles.
Upon arrival at the cafe a stewardess invited us in and we entered through a plane door, once inside we were told about the sprinkle statistics and made aware of a competition to win flights to the Netherlands (only if we share pictures on social media). The first section was a ‘beauty salon’ where a steward welcomed us. He had sprinkles in his moustache. He kindly explained to us that this is where we could get ourselves made up with sprinkles on our lips, our nails and in our eyebrows. We decided not to opt for this beauty treatment. Sprinkles are for eating.
Then came the best part, the actual cafe itself. We were welcomed by a Dutch girl who had been living in London for 4 years, but had to relearn her Dutch accent for this occasion. We were seated and asked which bread base we wanted and we were given some templates with which we could completely design our own artwork.
Now, as a Dutch person I may be a little bit (a lot) biased, but I absolutely loved it. Could also be the sugar rush that’s talking right now.
Even though the pop up was hosted by EasyJet, there was not a whole lot of explicit EasyJet branding. There was however a LOT of Orange. Yes this is the national colour of the Netherlands but without being over the top, there were reminders that Easyjet had generously put this event on! They did however provide a nice experience without asking for anything in return. As a person who is sick of signing up for everything and anything nowadays (I even created a separate email address where I send all the spam e-mails to) I felt relieved. This is a subtle point but left me with a positive feeling of the experience, without feeling I had been used for my data, something many companies could learn from!
Isabella is interning at Aqueduct in the marketing department until January. Over the next few months she will be writing reviews on everything from the latest tech to marketing pop-ups.
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