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Design

All the posts published.

Change is hard The world today is a constant challenge. Change can happen at the swipe of an app, brands that were the building blocks of our lives disappear in front of our eyes. Customer expectations evolve at a pace never seen before and market places are full of companies trying to catch up or stay in front.  Every organisation knows the value of continuously looking ahead, but simply finding time …

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Altaterra are a manufacturer and retailer selling of quality roof windows, blinds and accessories across Europe. As part of the Velux brand family, they recently approached Aqueduct to develop a European wide e-commerce platform. A key stage in this development was to design a unique and distinctive brand identity for the Altaterra brand.   Aqueduct regularly work with our clients to create identities that are tailored to the digital world …

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I used to think that design was about artistry. But now, I think design is about the blending of problem solving with the emotional aspect of creativity.. It’s about being able to prove the difference you will make. Design should be focused on the improvements you can achieve, and how this will impact on people’s bottom line.   Why stakeholders matter The single most important feature in any customer-facing design …

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UX is on the tip of everyone’s tongues at the moment. At Aqueduct, it’s at the heart of everything we do. We’re even on the hunt right now for new UX talent. Why is UX so ubiquitous? Largely because without solid thinking about user experience, building anything digital becomes guess-work.   UX enables you to create products that users love, based on research and understanding of how they actually want …

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Digital technology, such as mobile devices has made it easier than ever for consumers to find similar products and services virtually at their fingertips. The increase in competition along with the fact that barriers of entry for new products are so low means it is vital that brands differentiate themselves. With this in mind, what can brands do to keep in front of the competition? One way brands are …

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In our monthly session with long-time client Lloyd’s we were talking trends, this month we looked at “disappearing User Interface” – Admittedly, not a new new concept but something we’re find increasingly relevant to our clients.   We started with a few demos; some Leap Motion experiments we’ve been doing in-browser and in Unity, a glimpse at the MYO band that came out of Kickstarter a while back, then …

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During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He was prepared to recount every reason for its existence and to list the number of times he’d unsuccessfully recommended removing it. So why didn’t I mention it? For one, although carousel conversion rates generally don’t peak above 3%, there will always be an exception to the rule. Without …

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Aqueduct | Design