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Design

All the posts published.

Digital technology, such as mobile devices has made it easier than ever for consumers to find similar products and services virtually at their fingertips. The increase in competition along with the fact that barriers of entry for new products are so low means it is vital that brands differentiate themselves. With this in mind, what can brands do to keep in front of the competition? One way brands are …

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In our monthly session with long-time client Lloyd’s we were talking trends, this month we looked at “disappearing User Interface” – Admittedly, not a new new concept but something we’re find increasingly relevant to our clients.   We started with a few demos; some Leap Motion experiments we’ve been doing in-browser and in Unity, a glimpse at the MYO band that came out of Kickstarter a while back, then …

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During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He was prepared to recount every reason for its existence and to list the number of times he’d unsuccessfully recommended removing it. So why didn’t I mention it? For one, although carousel conversion rates generally don’t peak above 3%, there will always be an exception to the rule. Without …

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Aqueduct | Design