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Design

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In our monthly session with long-time client Lloyd’s we were talking trends, this month we looked at “disappearing User Interface” – Admittedly, not a new new concept but something we’re find increasingly relevant to our clients.   We started with a few demos; some Leap Motion experiments we’ve been doing in-browser and in Unity, a glimpse at the MYO band that came out of Kickstarter a while back, then …

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During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He was prepared to recount every reason for its existence and to list the number of times he’d unsuccessfully recommended removing it. So why didn’t I mention it? For one, although carousel conversion rates generally don’t peak above 3%, there will always be an exception to the rule. Without …

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Aqueduct | Design