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Digital projects are a lot like skyscrapers. They take a long time to build and are full of unexpected hurdles. Architectural terms have crept into the dialogue of digital development, because getting to the end of a project can feel like a creating a huge building, one brick at a time.   Not all projects are like building skyscrapers. Some are predictable, because they’re easy to scope and repeatable. Writing …

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We love solving tough digital problems. Tricky, complex projects leave us with a warm, fuzzy feeling when they’re solved. And others are so much fun, we daydream wistfully for months after. Here’s a round-up of three projects we can’t stop geeking out over, and two projects completed by other incredible teams that you just ought to know about:   Scope Scope serve disabled communities across a network of physical locations …

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On bigger projects, using scrum or Kanban creates rhythm and accountability. By pooling actions in a pipeline, you create a sense of necessary features, developments ahead and deadlines. This deadens the age old habit of ramping up to one massive deadline, and instead embeds a habit. No-one has to chase anyone else. Fewer arguments happen, because the habit of action and delivery is always there. Scrum can be effective at …

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To Dare Is To Do Tottenham Hotspur is putting fans at the heart of a drive to be one of the very best clubs in the world. Not only are they delivering exciting football played by some of the game’s biggest stars, but – you may have seen the TV ads – there is a state-of-the-art-stadium on the way that will see NFL games and other major entertainment events staged …

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Yesterday it was announced that Monzo would be changing their policy on overseas cash withdrawals. I have noted a fair few people across linkedin taking delight in this “setback”….. Lots of  “Not so free anymore” and “RIP Monzo”. Understandably this is the extreme end of the scale but I find people’s speed to take any opportunity to knock an innovator, especially in the backward world of consumer finance disheartening. …

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Moving to a new country can be quite challenging, so I thought joining a facebook group for Dutch people in London would be a great idea. One day something caught my eye. Somebody shared an event. An event about sprinkles. Easyjet would be hosting a pop up cafe, Cafe van der Sprinkles. In the announcement EasyJet claimed that 750,000 Dutch people eat sprinkles on bread for breakfast every day, …

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A couple of weeks ago we travelled to Molineux for the first ever junior fan parliament (as a part of the new Wolves website development). The aim was to gain a deeper understanding of the online habits of younger fans and also to find some ways of making this new platform really exciting for them. We met with the group of 5 junior fans – 4 of which were …

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The launch of Aqueduct’s new website is accompanied by a report detailing our latest thinking, titled Only Human, which you can download now. As a digital agency, this title might seem initially counterintuitive. But our experience from working with clients, along with how we have seen the market evolve, leads us to be surer than ever in one of our core beliefs – that people are the answer to …

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In 2012, we and Sunderland AFC launched the first responsive club website in the Premier League. In 2016, we have broken further new ground and launched the Premier League’s first mobile-first club website, and with it, a bold new vision for Sunderland AFC. See the site here. As Head of Design, my role within the project, beyond that of defining the visual direction, covered the planning and determining of …

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My relationship with football pretty much fits the Kübler-Ross model to a T. I have tried to deny its existence. I have felt anger over the seeming incessant number of games. I’ve unsuccessfully bargained over social arrangements during various tournaments: “Pleeeease can we go to a pub without a big screen for once?” And then there’s the depression I felt that so many people could throw such fervour and …

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