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Opinion

All the posts published.

Digital technology, such as mobile devices has made it easier than ever for consumers to find similar products and services virtually at their fingertips. The increase in competition along with the fact that barriers of entry for new products are so low means it is vital that brands differentiate themselves. With this in mind, what can brands do to keep in front of the competition? One way brands are …

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A couple of weeks ago we travelled to Molineux for the first ever junior fan parliament (as a part of the new Wolves website development). The aim was to gain a deeper understanding of the online habits of younger fans and also to find some ways of making this new platform really exciting for them. We met with the group of 5 junior fans – 4 of which were …

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While the use of technology has become vital to remain competitive in all sectors of business, digital transformation is less about technology and more about people and how they work together. Digital transformation has been defined in several different ways. MITSloan Management Review defines it as ‘the use of technology to radically improve performance or reach of enterprises.’ While Altimeter Group refers to it as ‘the realignment of, or …

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In our monthly session with long-time client Lloyd’s we were talking trends, this month we looked at “disappearing User Interface” – Admittedly, not a new new concept but something we’re find increasingly relevant to our clients.   We started with a few demos; some Leap Motion experiments we’ve been doing in-browser and in Unity, a glimpse at the MYO band that came out of Kickstarter a while back, then …

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Aqueduct | Opinion