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A couple of weeks ago we travelled to Molineux for the first ever junior fan parliament (as a part of the new Wolves website development). The aim was to gain a deeper understanding of the online habits of younger fans and also to find some ways of making this new platform really exciting for them. We met with the group of 5 junior fans – 4 of which were …

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Last week, Perform group launched DAZN, an online service allowing people in Switzerland, Germany and Austria to watch a lot of online sport for €9.99  (a little bit less than £8.80) in what everyone has started to call the “Netflix of sport”. At Aqueduct, live sport consumption is very important for us, our clients (TeamGB, Manchester City, Sunderland AFC or QPR) and their fans. We love it so much that we …

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A few months after the opening of the store in Union Square, San Francisco, Apple is opening its first “Town Square” shop in Europe, on Regent Street, London. 2016 is a pivotal year for Apple’s retail division. This pivot can be seen in two symbolic details: Angela Ahrendts is now SVP of Retail (instead of Retail & Online Stores) The stores are no longer called Apple Store but just …

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