• Home
  • About
  • Our work
  • Blog
  • Contact us
Stay connected
Newsletter
Subscribe and stay updated with the latest news from us.
First Name:
Email Address:
  • Home
  • About
  • Our work
  • Blog
  • Contact us

The business case for the personal touch: Read the report

04/27/2017
-
News
| 3 MIN READ

The launch of Aqueduct's new website is accompanied by a report detailing our latest thinking, titled Only Human, which you can download now.

As a digital agency, this title might seem initially counterintuitive. But our experience from working with clients, along with how we have seen the market evolve, leads us to be surer than ever in one of our core beliefs – that people are the answer to approaching technological change.

However, a belief without proof is often little more than a hunch. So to argue our case, we've sourced case studies, market data, and research from both business and academia and brought them together along the following lines.

 

Big data needs big context

While much has been said about the power of data to drive success online, the reality is that much of the data-driven marketing technology is used in a flawed way. Irritating display advertising and poor quality contextualisation shows that data used in the wrong way might improve revenues in the short term, but can lead to brand damage when misused.

However, when users are considered as individuals, data can help create excellent customer experiences, from augmented reality apps through to video ads that are tailored in real time specific to user needs and wants.

 

Communities power conversion

The internet has changed the way customers relate with brands. Rather than simply receiving information in a one-way fashion from companies, people can now broadcast their opinions online and share them with many others. The problem is that for some companies, they have used these new tools in the old-fashioned way, not accepting that social media and review sites are conversational in nature and require an open, transparent approach.

By contrast, brands that harness positive comments and reviews can make real changes to not just the bottom line (hint: reviews increase conversion rates), but also to their relationship with customers.

 

Transformation is about people more than technology

Digital transformation is a term used by many within business today as organisations look to adapt to the threats and opportunities presented by new technology and its adoption. But as shown in the report, companies that simply acquire technology without putting in place the right processes and the right people actually see a fall in profitability – despite being in some ways 'state of the art'.

Instead, how people work together both within a business and with its partners is the critical success factor that enables businesses to survive in a changing world.

We'd love to hear what you think about our thoughts. So download the report, drop us a line and share your ideas with us. And if you find it useful, feel free to share it around.

 

Please provide a few details to download the report:

Tags
Aqueduct
Digital
Digital Transformation
Only Human
← PREVIOUS POST
On Carousels & Making Friends
NEXT POST →
Bye Bye UI

Related News

Other posts that you should not miss.

Sunderland AFC Website Re-Launch

03/02/2017
-
Posted by Aqueduct

In 2012, we and Sunderland AFC launched the first responsive club website in the Premier League. In 2016, we have broken …

Read More →
News, Tech
12 MIN READ

Monzo – The Faceless tech bank that “gets” its customers.

10/18/2017
-
Posted by Aqueduct

Yesterday it was announced that Monzo would be changing their policy on overseas cash withdrawals. I have noted a fair few …

Read More →
News, Opinion, Reviews
2 MIN READ

How I Came to Love Football

03/02/2017
-
Posted by Aqueduct

My relationship with football pretty much fits the Kübler-Ross model to a T. I have tried to deny its existence. I …

Read More →
News
5 MIN READ
Recent Posts
  • Setting a new standard in accessible design
  • Designing a brand identity
  • Why stakeholders matter when it comes to design
  • Why UX is the secret ingredient in brilliant product builds.
  • 3 reasons digital projects stall, and how to prevent them happening.
Recent Comments
  • http://www.gdsfrdz.com on Bye Bye UI
  • ควย on 3 reasons digital projects stall, and how to prevent them happening.
  • organic seo services in seattle on Bye Bye UI
  • xvideo on 3 reasons digital projects stall, and how to prevent them happening.
  • accountant on 3 reasons digital projects stall, and how to prevent them happening.
Archives
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • October 2017
  • September 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
Categories
  • Design
  • News
  • Opinion
  • Reviews
  • Tech
  • Uncategorized
  • User Experience
Meta
  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org
Our Tweets
@WeAreAqueduct
Affinity diagrams, and why we need them: https://t.co/dquoYjx1bh
yesterday - @WeAreAqueduct
Don't overcommit to the wrong sort of innovation: https://t.co/pFZOyiiZa0
2 days ago - @WeAreAqueduct
Where are you on @ideo CEO Tim Brown's innovation curve? #designthinking https://t.co/ssQbks5LD2
3 days ago - @WeAreAqueduct
Our work with Scope, setting new standards for #accessible #design https://t.co/0yM5AKrKcU https://t.co/9r4LYwDYs8
3 days ago - @WeAreAqueduct
Correctly, @HBR argues that in 2019 you need an innovation strategy: https://t.co/RFMI2MrOUX
4 days ago - @WeAreAqueduct
Recent Posts
  • Setting a new standard in accessible design 02/07/2019
  • Designing a brand identity 01/16/2019
  • Why stakeholders matter when it comes to design 12/04/2018
  • Why UX is the secret ingredient in brilliant product builds. 11/12/2018
  • 3 reasons digital projects stall, and how to prevent them happening. 10/15/2018
Newsletter
Subscribe and stay updated with the latest news from us.
First Name:
Email Address:
Search…
Start of the possible © Aqueduct Design & Advertising Privacy Policy
Aqueduct | The business case for the personal touch: Read the report