Transforming Scope through Deeper Design
People who live with disabilities face daily challenges, from access to services to finding trusted advice and information. As one of the leading disability charities, Scope has campaigned for over fifty years to change attitudes and opinions, to support those that need help and to bring ‘everyday equality’ for disabled people.
Working with Aqueduct since 2017, they have set a mission to become a truly digital organisation, creating and providing services that can make a difference to the lives of those who need them most. This transformation would need to touch all areas of the Scope operation and allow content and features to be targeted to different audience needs.
Collaborating as a single team, Aqueduct has been a strategic partner to Scope to design and develop a digital ecosystem that provided an easy to use, self-sustainable technically advanced platform. Transferring our skills and knowledge to the Scope team enabled them to own and control their own channels, and to support and amplify the brand redesign and direction.
Our approach was based upon our ‘Deeper Design’ methodology to set a new standard in accessible design. Achieved by the extraordinary depth of user interviews, ethnographic observations and, our collective methods are based on a comprehensive and empathetic understanding of our audience and their experiences. Continuously learning and improving through user testing we designed not just for tasks but with an understanding of the emotions and physical influences that our audiences faced.
We delivered a solution that facilitated Scope’s digital ambition with an ecosystem that:
- Enabled the Scope team to create and publish content to the ecosystem with a bespoke CMS and API development, with a single content repository at its heart
- Atomic in design, the final delivery was naturally reusable and modular to create a library of components for any need
- A single destination that will bring all Scope properties and functionality together for the first time
- Optimised the platform for fund-raising and sponsorship donations
- Consulted the brand design team with digital expertise
- Integrated and connected with the active Scope community
- Provided a destination for those with disabilities and those that their families, guardians, supporters, donors, and corporate sponsors
- Creating a foundation for the future of the charity’s ambitions
A platform for the future
Launched in early February 2019, the new Scope website is the first product launch from the ecosystem and is seen as a major step forward for the charity. Providing a foundation for their ambitions over the next few years, the design and approach have set a new standard for accessibility design, validated by industry leading independent accessibility practitioners, and importantly the Scope team are
‘One of the most important moments on a project like this is when you choose your main partner who is going to deliver the project. We chose Aqueduct because they’d delivered great accessibility on similar projects, and because they shared our ambition to go above and beyond the legal requirements.’
Ceri Balston, Scope Head of Digital