Helping Team GB inspire the nation
Team GB’s vision is to inspire the nation with our Olympic athletes in the pursuit of excellence. Their mission is to bring our country together behind a team everyone can believe in through the power of the Olympic Values.
Aqueduct were appointed digital agency of the British Olympic Association in September 2014 and tasked with assisting Team GB on activating their mission through digital channels. Since then we have completely redefined the digital commercial strategy for Team GB, delivered a responsive TeamGB.com site, created a live games-time experience and launched a number of successful sponsor-branded initiatives for brands including Panasonic, Aldi, Fitness First and Visa.