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On bigger projects, using scrum or Kanban creates rhythm and accountability. By pooling actions in a pipeline, you create a sense of necessary features, developments ahead and deadlines. This deadens the age old habit of ramping up to one massive deadline, and instead embeds a habit. No-one has to chase anyone else. Fewer arguments happen, because the habit of action and delivery is always there. Scrum can be effective at …

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Digital technology, such as mobile devices has made it easier than ever for consumers to find similar products and services virtually at their fingertips. The increase in competition along with the fact that barriers of entry for new products are so low means it is vital that brands differentiate themselves. With this in mind, what can brands do to keep in front of the competition? One way brands are …

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Aqueduct | agile