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Design

All the posts published.

I used to think that design was about artistry. But now, I think design is about the blending of problem solving with the emotional aspect of creativity.. It’s about being able to prove the difference you will make. Design should be focused on the improvements you can achieve, and how this will impact on people’s bottom line.   Why stakeholders matter The single most important feature in any customer-facing design …

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UX is on the tip of everyone’s tongues at the moment. At Aqueduct, it’s at the heart of everything we do. We’re even on the hunt right now for new UX talent. Why is UX so ubiquitous? Largely because without solid thinking about user experience, building anything digital becomes guess-work.   UX enables you to create products that users love, based on research and understanding of how they actually want …

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During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He was prepared to recount every reason for its existence and to list the number of times he’d unsuccessfully recommended removing it. So why didn’t I mention it? For one, although carousel conversion rates generally don’t peak above 3%, there will always be an exception to the rule. Without …

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Aqueduct | Design