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Digital

All the posts published.

Digital projects are a lot like skyscrapers. They take a long time to build and are full of unexpected hurdles. Architectural terms have crept into the dialogue of digital development, because getting to the end of a project can feel like a creating a huge building, one brick at a time.   Not all projects are like building skyscrapers. Some are predictable, because they’re easy to scope and repeatable. Writing …

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We love solving tough digital problems. Tricky, complex projects leave us with a warm, fuzzy feeling when they’re solved. And others are so much fun, we daydream wistfully for months after. Here’s a round-up of three projects we can’t stop geeking out over, and two projects completed by other incredible teams that you just ought to know about:   Scope Scope serve disabled communities across a network of physical locations …

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  Lots of businesses send their team leaders on an agile course, only to have them return and fail to implement anything. It’s no-ones fault. The truth is that being agile isn’t easy, and it’s even harder when you’re an agency.   We spoke to some attendees from the event, ‘Agile for Agencies’ to find out what current problems businesses are facing. They were pretty candid about the problem with …

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  When it comes to tech projects, the tendency to work in silos still persists, even in self-declared ‘agile’ organisations and projects. The common symptoms are loss of velocity, fractious teams and setbacks.   In extreme cases this can lead to loss of stakeholder trust and even death by product failure! Why do we still tend to leave ourselves in the dark?   It’s a shame that the old methods …

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To Dare Is To Do Tottenham Hotspur is putting fans at the heart of a drive to be one of the very best clubs in the world. Not only are they delivering exciting football played by some of the game’s biggest stars, but – you may have seen the TV ads – there is a state-of-the-art-stadium on the way that will see NFL games and other major entertainment events staged …

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Yesterday it was announced that Monzo would be changing their policy on overseas cash withdrawals. I have noted a fair few people across linkedin taking delight in this “setback”….. Lots of  “Not so free anymore” and “RIP Monzo”. Understandably this is the extreme end of the scale but I find people’s speed to take any opportunity to knock an innovator, especially in the backward world of consumer finance disheartening. …

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Moving to a new country can be quite challenging, so I thought joining a facebook group for Dutch people in London would be a great idea. One day something caught my eye. Somebody shared an event. An event about sprinkles. Easyjet would be hosting a pop up cafe, Cafe van der Sprinkles. In the announcement EasyJet claimed that 750,000 Dutch people eat sprinkles on bread for breakfast every day, …

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London is a very exciting city for new technology. After researching digital and technical places worth visiting, Bird Street came up as ‘The new eco-friendly smart street in London’. It claims to have tiles that generate energy, a bench that surrounds you with clean air and pop-up shops that showcase the future of technology in retail. Sounds like it’s worth checking out, right?   Arriving at Bird Street, it …

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Digital technology, such as mobile devices has made it easier than ever for consumers to find similar products and services virtually at their fingertips. The increase in competition along with the fact that barriers of entry for new products are so low means it is vital that brands differentiate themselves. With this in mind, what can brands do to keep in front of the competition? One way brands are …

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A couple of weeks ago we travelled to Molineux for the first ever junior fan parliament (as a part of the new Wolves website development). The aim was to gain a deeper understanding of the online habits of younger fans and also to find some ways of making this new platform really exciting for them. We met with the group of 5 junior fans – 4 of which were …

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While the use of technology has become vital to remain competitive in all sectors of business, digital transformation is less about technology and more about people and how they work together. Digital transformation has been defined in several different ways. MITSloan Management Review defines it as ‘the use of technology to radically improve performance or reach of enterprises.’ While Altimeter Group refers to it as ‘the realignment of, or …

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The launch of Aqueduct’s new website is accompanied by a report detailing our latest thinking, titled Only Human, which you can download now. As a digital agency, this title might seem initially counterintuitive. But our experience from working with clients, along with how we have seen the market evolve, leads us to be surer than ever in one of our core beliefs – that people are the answer to …

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During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He was prepared to recount every reason for its existence and to list the number of times he’d unsuccessfully recommended removing it. So why didn’t I mention it? For one, although carousel conversion rates generally don’t peak above 3%, there will always be an exception to the rule. Without …

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Aqueduct | Digital