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Digital

All the posts published.

Yesterday it was announced that Monzo would be changing their policy on overseas cash withdrawals. I have noted a fair few people across linkedin taking delight in this “setback”….. Lots of  “Not so free anymore” and “RIP Monzo”. Understandably this is the extreme end of the scale but I find people’s speed to take any opportunity to knock an innovator, especially in the backward world of consumer finance disheartening. …

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Moving to a new country can be quite challenging, so I thought joining a facebook group for Dutch people in London would be a great idea. One day something caught my eye. Somebody shared an event. An event about sprinkles. Easyjet would be hosting a pop up cafe, Cafe van der Sprinkles. In the announcement EasyJet claimed that 750,000 Dutch people eat sprinkles on bread for breakfast every day, …

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London is a very exciting city for new technology. After researching digital and technical places worth visiting, Bird Street came up as ‘The new eco-friendly smart street in London’. It claims to have tiles that generate energy, a bench that surrounds you with clean air and pop-up shops that showcase the future of technology in retail. Sounds like it’s worth checking out, right?   Arriving at Bird Street, it …

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Digital technology, such as mobile devices has made it easier than ever for consumers to find similar products and services virtually at their fingertips. The increase in competition along with the fact that barriers of entry for new products are so low means it is vital that brands differentiate themselves. With this in mind, what can brands do to keep in front of the competition? One way brands are …

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A couple of weeks ago we travelled to Molineux for the first ever junior fan parliament (as a part of the new Wolves website development). The aim was to gain a deeper understanding of the online habits of younger fans and also to find some ways of making this new platform really exciting for them. We met with the group of 5 junior fans – 4 of which were …

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While the use of technology has become vital to remain competitive in all sectors of business, digital transformation is less about technology and more about people and how they work together. Digital transformation has been defined in several different ways. MITSloan Management Review defines it as ‘the use of technology to radically improve performance or reach of enterprises.’ While Altimeter Group refers to it as ‘the realignment of, or …

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The launch of Aqueduct’s new website is accompanied by a report detailing our latest thinking, titled Only Human, which you can download now. As a digital agency, this title might seem initially counterintuitive. But our experience from working with clients, along with how we have seen the market evolve, leads us to be surer than ever in one of our core beliefs – that people are the answer to …

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During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He was prepared to recount every reason for its existence and to list the number of times he’d unsuccessfully recommended removing it. So why didn’t I mention it? For one, although carousel conversion rates generally don’t peak above 3%, there will always be an exception to the rule. Without …

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Aqueduct | Digital