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Digital

All the posts published.

While the use of technology has become vital to remain competitive in all sectors of business, digital transformation is less about technology and more about people and how they work together. Digital transformation has been defined in several different ways. MITSloan Management Review defines it as ‘the use of technology to radically improve performance or reach of enterprises.’ While Altimeter Group refers to it as ‘the realignment of, or …

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The launch of Aqueduct’s new website is accompanied by a report detailing our latest thinking, titled Only Human, which you can download now. As a digital agency, this title might seem initially counterintuitive. But our experience from working with clients, along with how we have seen the market evolve, leads us to be surer than ever in one of our core beliefs – that people are the answer to …

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During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He was prepared to recount every reason for its existence and to list the number of times he’d unsuccessfully recommended removing it. So why didn’t I mention it? For one, although carousel conversion rates generally don’t peak above 3%, there will always be an exception to the rule. Without …

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Aqueduct | Digital