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Football

All the posts published.

A couple of weeks ago we travelled to Molineux for the first ever junior fan parliament (as a part of the new Wolves website development). The aim was to gain a deeper understanding of the online habits of younger fans and also to find some ways of making this new platform really exciting for them. We met with the group of 5 junior fans – 4 of which were …

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Last week, Perform group launched DAZN, an online service allowing people in Switzerland, Germany and Austria to watch a lot of online sport for €9.99  (a little bit less than £8.80) in what everyone has started to call the “Netflix of sport”. At Aqueduct, live sport consumption is very important for us, our clients (TeamGB, Manchester City, Sunderland AFC or QPR) and their fans. We love it so much that we …

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My relationship with football pretty much fits the Kübler-Ross model to a T. I have tried to deny its existence. I have felt anger over the seeming incessant number of games. I’ve unsuccessfully bargained over social arrangements during various tournaments: “Pleeeease can we go to a pub without a big screen for once?” And then there’s the depression I felt that so many people could throw such fervour and …

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Aqueduct | Football