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UX

All the posts published.

UX is on the tip of everyone’s tongues at the moment. At Aqueduct, it’s at the heart of everything we do. We’re even on the hunt right now for new UX talent. Why is UX so ubiquitous? Largely because without solid thinking about user experience, building anything digital becomes guess-work.   UX enables you to create products that users love, based on research and understanding of how they actually want …

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During a recent site review, a client asked why I hadn’t mentioned their use of a carousel on the homepage. He was prepared to recount every reason for its existence and to list the number of times he’d unsuccessfully recommended removing it. So why didn’t I mention it? For one, although carousel conversion rates generally don’t peak above 3%, there will always be an exception to the rule. Without …

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Aqueduct | UX