In January 2020, we completed a deal to be wholly acquired by Flipside Group and set about merging the two businesses.
The rationale for the deal was simple enough. The combined agency boasts a full-stack, all technologies development studio and a creative studio covering everything from omni-channel marketing to complex service design.
But an important part of the thinking was that the work Aqueduct does in working with clients turn digital transformation agendas into practical capabilities on the ground that delivers better digital work, faster.
That thought has been brought into sharp focus by the Covid-19 pandemic. Sudden and dramatically altered economic realities mean that ability to get solutions into action on the ground is the only thing that is important in the short-term.
The programmes focus on ideas, process and mindset to get people working together and solving problems quickly without inviting chaos and conflict. Digital transformation strategies focus on technologies and predictions about future trends. Transformation Activation establishes and embeds the day-to-day activities that give pace and momentum to those strategies.
We have ramped up our ability to deliver that support to clients across the combined client portfolio, tailoring the service into marketing and production focused programmes, and creating a modular approach that allows us to work directly with client teams on the ground as they deliver practical solutions to novel problems.