Social Listening

Across the world and in different languages, patients and HCPs are talking about you or the problem you solve. We can help you hear what they’re saying.

Communities of patients and HCPs use the internet to connect, talk about their conditions or specialisms, and find support. Social listening gets to the heart of these conversations and gives us valuable data about what motivates people to engage.

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We deliver —

Using a mix of AI and manual techniques, we monitor how patients and HCPs talk about your organisation, their health or specialisms, and any topics that connect to you. Then, we turn deep data into a detailed picture of insights and opportunities.

Our listening reports are more than numbers. We spot trends in real-time, benchmark campaign results, and gather vital insight into brand perception to inform new organisational goals. Ultimately, our listening reports inform campaign strategies with valuable, reliable data. Keeping abreast of social conversations means you’ll never miss an opportunity to connect with your audiences.

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Social Listening

Case study – Novartis / The Dermatology conversation

Social Listening

For pharmaceuticals companies, Healthcare Professionals are a crucial community to engage, but typically time-poor and with very specific needs related to their areas of practice and professional requirements.

Novartis wanted to increase the effectiveness of its engagement activity with HCPs in the dermatology sector by enriching its understanding of their needs and interests. Finding out more about HCP pain points, conversation trends, and attitudes towards companies active in the therapy area was a key first step.

Using techniques including natural language processing, we captured and segmented a wealth of conversation data from the dermatology space. We produced a detailed analysis for Novartis, breaking down topic trends, drivers, and shifts over time. Our strategic insights and suggestions covered over 2.6 million engagements, helping Novartis design their strategy and improve their relevance to HCPs involved in dermatology.

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