Patient Engagement Strategy

In a shifting healthcare landscape, patients are demanding care and solutions that are coordinated, convenient, customised, and accessible. Nontraditional players are coming forward to address these emerging expectations and establish their brands for patient engagement services.

Start your project
Aqueduct

Power to
the Patient

Power to the patient —

Changes in technology and the health care ecosystem are increasing the patient’s role in decision making and reshaping their expectations from health care companies. This is driven by several factors, including patients’ ability to change their own outcomes based on behaviour, financial scrutiny due to cost-sharing models that push more costs onto the patient, the industry’s shift toward evaluating outcomes to determine value delivered to the patient, and the availability of technology solutions empowering patients with more information and the ability to play an active role in managing their well-being.
Start your project
Service Patient Engagement Strategy Aqueduct

Case Study — Novartis — Ask Alia Ecosystem

Novartis — Ask Alia Ecosystem

Novartis wanted to consolidate its Ask Alia digital channels into a cohesive ecosystem capable of delivering a true omnichannel engagement experience for patients.

The ecosystem strategy comprised of four elements: A Messaging, User Journey and Content Design framework, Web Redesign, Chatbot Redesign and a Content Plan.

Aqueduct
Thank
you!
Thank you for getting in touch - we'll be in contact soon.
What not check out some more of our work in the meantime?
Our Work

Tell us about your project, and we’ll help bring it to life

Or give us a call on 0203 667 2568 if you would prefer to talk.