Patient Engagement Strategy
In a shifting healthcare landscape, patients are demanding care and solutions that are coordinated, convenient, customised, and accessible. Nontraditional players are coming forward to address these emerging expectations and establish their brands for patient engagement services.
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Power to
the Patient
Power to the patient —
Changes in technology and the health care ecosystem are increasing the patient’s role in decision making and reshaping their expectations from health care companies. This is driven by several factors, including patients’ ability to change their own outcomes based on behaviour, financial scrutiny due to cost-sharing models that push more costs onto the patient, the industry’s shift toward evaluating outcomes to determine value delivered to the patient, and the availability of technology solutions empowering patients with more information and the ability to play an active role in managing their well-being.
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Case Study — Novartis — Ask Alia Ecosystem
Novartis wanted to consolidate its Ask Alia digital channels into a cohesive ecosystem capable of delivering a true omnichannel engagement experience for patients.
The ecosystem strategy comprised of four elements: A Messaging, User Journey and Content Design framework, Web Redesign, Chatbot Redesign and a Content Plan.
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